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Entrepreneurial Spotlight: Benita Bellamy


April 28th, 2011


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Benita Bellamy (President) is a Marketing and Promotions executive who is emerging to the forefront of the industry. She studied Mass Communications and Piano Performance at East Tennessee State University and was the first African-American woman to win the title of Miss ETSU Buccaneer along with the Floyd Cramer Scholarship for Piano Performance. She has enjoyed a career in performing arts education and advocacy as owner of Centre Stage Dance School, Murfreesboro, TN; Marketing specialist for Johnson City Area Arts Council, Johnson City, TN, and Imagination Stage Children’s Performing Arts Center, Bethesda, MD. Benita spent 5 years with EMI Christian Music Group/EMI Gospel as the Marketing and Promotions Manager, working with Stellar and Grammy Award-winning artists Smokie Norful, CeCe Winans, The Blind Boys of Alabama, Donald Lawrence and the Tri-City Singers, Bishop T.D. Jakes and the Potter’s House Choir, Aaron Neville and Darwin Hobbs, Lamar Campbell and Spirit of Praise, Shirley Murdock, and many others. She has also assisted with promotions on Contemporary Christian artists Toby Mac (“J-Train” single), Staci Orrico (“So Pray” single), and Jazz artist Rachell Ferrell (“I Forgive You” single).

With a stint as Label Manager for Sanctuary Records Groups, Reggae and Catalog division, Benita managed projects for legendary reggae artists Steel Pulse, Luciano, and the late Gregory Isaacs.

From 2005-2007, Benita was recruited to develop the National Promotions Department for Light Records and was eventually elevated to Vice President of Marketing for Light Records in Nashville, TN. Leading the new radio and retail promotions team for Light Records was an exciting challenge with emphasis on team structure, integrity, and dedication to music ministry. Light Records roster included: Shirley Caesar, Youthful Praise, RiZen, Evelyn Turrentine-Agee, Bishop Paul Morton, Zie’l, Coko, Judith Christie-McAllister, Stephanie Dotson, and Bishop Joseph Walker & Judah Generation.

Benita is a member of The Recording Academy, The Gospel Music Association, The Stellar Awards Gospel Music Academy, The Nashville Chapter of National Association of Black Female Executives in Music & Entertainment, and is on the Board of Directors for Gospel Effects Production and Ministry, Charleston, SC, along with serving on the Board of Directors for the St. Louis Gospel Announcers Guild. In 2008, she was voted Gospel Music Workshop of America’s Gospel Radio Promotions Person of the Year. She has also headed Radio Promotions on many chart topping songs such as “I Need You Now” (Smokie Norful), “Never Seen the Righteous” (Donald Lawrence and Tri-City Singers), “Incredible God, Incredible Praise” (Youthful Praise), and “I Know The Truth” (Shirley Caesar featuring Tonex).




Named a 2010 Top Ten Independent Consultant

by The Gospel Industry Roundup!


The Bellamy Group is a full-service boutique entertainment marketing agency that works with artists, musicians, record labels, performing arts, faith-based organizations, and public personalities on the development and execution of marketing, publicity, and branding campaigns. We customize marketing solutions to maximize exposure while developing and broadening existing fan bases.

We are a one stop shop for imaging, promotions, marketing, artist development, event planning, and brand identity. We consult, develop, and implement strategic and unique plans that inspire talent, ignite creativity, and generate positive results impacting beyond expectation.

With over 15 years of experience in marketing and promotions, our reputation is one of delivering fresh ideas with efficiency and integrity.  We concentrate on the fundamentals of marketing, integration of creative vision, and balance of our work with innovation.

We EMPOWER our clients by developing and executing marketing strategies that exceeds expectation and generates an impact.
We bring CREATIVITY to life and strive for excellence in personal and professional set goals.

  • Marketing
  • Artist Management and Artist Development
  • Promotions (Guerilla, Grassroots, National)
  • Publicity and Media Development
  • Radio Servicing and Promotions
  • Tour Development
  • Event Planning/Special Events
  • Concert Planning/Production Coordinating



– Gospel Radio Promotions on the 2002 Dove Award Winning Best Contemporary Gospel Recorded Song of the Year “Anybody Wanna Pray” (CeCe Winans).

– Marketing and promotions contributions on 2003 Dove Award Winning Traditional Gospel Album of the Year “Higher Ground” (The Blind Boys of Alabama).

– Marketing and promotions contributions on the 2001 Grammy Award Winning Best Pop/Contemporary Gospel Album “CeCe Winans” (CeCe Winans).

– Marketing and promotions contributions on the 2002 Grammy Award Winning Best Traditional Soul Gospel Album “Higher Ground” (The Blind Boys of Alabama).

– Marketing contributions on the RIAA Gold and Platinum Certified “WOW Gospel 2000” and “WOW Gospel 2001” (various artists).

– Marketing and Promotions contributions on the RIAA Gold Certified “Alabaster Box” and “CeCe Winans” (CeCe Winans).

– Marketing and Promotions contributions on the RIAA Gold Certified “I Need You Now” (Smokie Norful).

– Radio Promotions on Radio chart topping songs “I Need You Now” (Smokie Norful), “Never Seen the Righteous” (Donald Lawrence and Tri-City Singers), “Incredible God, Incredible Praise” (Youthful Praise), “I Know The Truth” (Shirley Caesar featuring Tonex).


  • The Recording Academy Member, 2009
  • Stellar Awards Gospel Music Academy Member, 2009
  • GMWA/GAG Radio Promotions Person of the Year, 2008
  • Gospel Music Association Member, 2000-2009
  • Tennessee Association of Dance Board of Directors Member, 2000
  • American Heritage National Dance Scholarship, 1999
  • Publicist ETSU Public Relations Student Society of America, 1998
  • Miss Buccaneer, East Tennessee State University, 1990
  • Floyd Cramer Piano Scholarship, ETSU, 1987




“Benita is a hard-working self-starter who invariably understands exactly what a project is all about from the outset, and how to get it done quickly and effectively. Benita is a resourceful, creative, and solution-oriented person who was frequently able to come up with new and innovative approaches to her assigned projects. She is highly respected, as both a friend and a professional, by colleagues, employees, artists, and clients.”
– Robert White, Producer, Righteous Waters Entertainment/Black Entertainment Television (BET)

“Benita Bellamy is a fantastic executive in the ridiculous world of entertainment. She was responsible for the launching of two of my key clients on the global stage of Christian music and generated over $200K in retail value for them. Her fun loving nature couples well with her razor sharp approach to strategic marketing, product promotion, and accountability. Not just a team player. A team leader.”
– Richard Picart, Former Editor/Co-Founder

“The Bellamy Group has broad experience and creative strategies to benefit the veteran performer and launch emerging talent. Benita is bright and brilliant with a wealth of information. On top of that, she is DELIGHTFUL to work with!”
Holla Walla, Media Personality

“Simply put, Benita is amazing! This consummate professional is ALWAYS so cool, collected, and sincere. I had the pleasure of working with Ms. Bellamy on a number of occasions from the Stellar Awards to the ongoing marketing of the Lowell Pye project through Miralex Records/Universal Music. She is a wonder and I can’t imagine working without her!”
– Treavion Davenport, Senior Publicist, Trea Day Management & Publicity

“I have had the distinct pleasure of working with Benita over the years and her positive energy is enough to send anyone to higher heights! Her level of professionalism is truly embraced and greatly appreciated!”
– Quwania Jai, President/CEO, TSF MARKETING & MEDIA

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